CMAA Tactical is now enrolling for the 12-course Urban Tactical Training certification — built for everyday people, no experience required. Threat detection. Fear management. Real-world survival. In-person in North Reading and online nationwide. #CMAA #SelfDefense #NorthReading #StaySafe
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CMAA Tactical · Marketing Intelligence · North Reading, MA Civilian Tactical Market · Week of April 27, 2026
🥋 CERVIZZIS MARTIAL ARTS
cervizzismartialarts.com
OPEN →
🎖️ CMAA TACTICAL
cmaatactical.com
OPEN →
📋 PERFECTMIND
Student Registration
OPEN →
Weekly Budget
$1,200
Programmatic · Active
Budget deployed ↑
Est. Impressions
180K
Target: 200K/week
90% of target ↑
Active Geo-Zones
4
Mission Geo-Fence · Live
All zones active ↑
New Leads
3
From cmaatactical.com
Awaiting response
Video CPM
$15.00
Video · Per 1,000 impr
Static / Native CPM
$11.00
Per 1,000 impressions
Weekly Budget Tracker
Week of April 27 — May 3, 2026
Total Budget
$1,200
Deployed
$408
Remaining
$792
34% deployed · 3 of 7 days elapsed
Campaign Health
Strong · On Track
Mission Geo-Fence is delivering across all 4 zones. Video CPM performing at target. Static display filling remaining budget efficiently. No anomalies detected.
Top Performing Zone
Schools & Community Centers — Greater Boston
Highest impression density this week. North Reading and Wakefield family audiences showing strong engagement on Course 1 enrollment creative. Recommend increasing allocation next week.
Social Media Status
LinkedIn · FB · IG · X Active
2 posts scheduled this week. Instagram and Facebook performing above benchmark for civilian self-defense audience. Use AI Hub to generate next week's content.
12-Month Certification Roadmap · Year 1 · cmaatactical.com
Course Tracker
All 12 courses · Enrollment status · Cervizzis Tactical Training Academy
ACTIVE
1
Course 1 — May 16
ENROLLED
14
Course 1 registered
PLANNED
11
Jun 2026 thru Apr 2027
TIMELINE
12
Months total
COURSE 01 OF 12
Threat Detection Principles
MAY 16, 2026 · 1 to 4 PM
LIVE ENROLLING
14 ENROLLED
REGISTER NOW
COURSE 02 OF 12
Fear Management
JUN 13, 2026 · 1 to 4 PM
COMING SOON
Turning Fear Into Fuel · Online and In Person
COURSES 03 THROUGH 12
Full Year Certification
JUL 2026 THROUGH APR 2027
PLANNED
Street Fighting · Edged Weapons · Ground Survival · Active Shooter and more
VIEW ALL COURSES
Programmatic · Confidential Network
Mission Geo-Fence
Active geo-targeting zones across Greater Boston Metro · Behavioral + life-event targeting · Confidential programmatic network
Active Zones
4
Total Impressions
87.4K
This week
Audience Collected
12.8K
Unique devices
Avg. Frequency
3.2x
Per unique device
Ad Format Rate Card
Video (15-30 sec pre-roll)$15 CPM
Static Display (300x250)$11 CPM
Scrolling / Native (in-feed)$11 CPM
LinkedIn Sponsored$35-55 CPM
Phase 1 Monthly Budget — $3,500-$3,900
Tier 1 Zones — Video + Static$1,200
Tier 2 — Static + Native$600
Conquest + Retargeting$400
LinkedIn Sponsored$800-1,200
Corporate Training Inquiry Enterprise Fence$500
North Reading Core
Active · Tier 1
StrategyAdults & families · Course 1 funnel
Radius5 mi · academy-centered
Impressions12,400
Unique Devices3,180
Budget Allocated$620/wk
Reading & Wakefield
Active · Tier 1
StrategySuburban families · after-school safety
Radius4 mi · cross-pollination zone
Impressions9,820
Unique Devices2,540
Budget Allocated$490/wk
Andover & North Andover
Active · Tier 2
StrategyHigher-income families · weekend in-person
Radius6 mi · premium creative
Impressions7,310
Unique Devices1,860
Budget Allocated$365/wk
Boston Metro North
Active · Tier 2
StrategyUrban professionals · commute & transit safety
Radius8 mi · evening/weekend skew
Impressions15,200
Unique Devices4,020
Budget Allocated$760/wk
Schools & Community Centers
Building · Group Bookings
StrategyPTA / community ed / women's safety nights
Radius300-500 ft · venue fence
StatusOutreach lists in progress
Est. LaunchMay 18, 2026
Online — Nationwide LMS
Enterprise Priority
OpportunityUrban Combat Hunter LMS launch
StrategyPre-enrollment · distance learners · civilian survival
RadiusUS-wide · interest targeting
Budget Allocated$1,200/wk
Powered by Claude AI + Perplexity Live Intelligence
AI Intelligence Engine
Ask anything about CMAA campaigns, enrollment strategy, or market conditions · Toggle Live Web Search for real-time industry intelligence
Claude AI — Campaign Intelligence
Trained on CMAA data · courses · enrollment · campaign metrics
Performance Data
Campaign Reports
Weekly performance data · CPM breakdowns · Geographic analysis
Week 1 — Mission Geo-Fence Launch
Apr 21 — Apr 27, 2026
Total Spend
$1,200
Full budget deployed
Total Impressions
180K
Above target
Video Impressions
81K
@ $8.00 CPM
Static Impressions
61K
@ $5.00 CPM
Unique Devices
18.4K
Martial Arts targets
Avg Frequency
3.4x
Per device
Top Zone
Schools & Community Centers — Greater Boston
31.2K impressions
Campaign Health
Strong
All KPIs on target
Week 2 — Current Week
Apr 27 — May 3, 2026 · In Progress
Spend to Date
$408
34% of budget
Impressions to Date
87.4K
3 of 7 days
Projected Weekly
~204K
On current pace
Pacing Status
Ahead
+46% vs target pace
Inbound Pipeline
Lead Center
Quote requests from cmaatactical.com · Respond within 24 hours
Active Audience Segments — Greater Boston
PARENTS & FAMILIES
ADULTS 25-55
WOMEN'S SAFETY
URBAN COMMUTERS
RETURNING STUDENTS
Group Booking & LMS Pipeline
SCHOOL DISTRICTS
PTA / PTO GROUPS
CORPORATE WELLNESS
COMMUNITY CENTERS
LMS PRE-ENROLLMENT
Marcus T.
Adult enrollment · North Andover, MA
Course 1 — Threat Detection Principles
Apr 26, 2026 · 2:34 PM
"Saw the Course 1 ad. Want to lock in May 16. Need to know if I can pay for the full 12-course track up front."
New
Maria Gonzalez
Family inquiry · Reading, MA
Group enrollment — mother + 2 teens
Apr 25, 2026 · 10:12 AM
"Looking for a Saturday class my kids and I can do together. Are teens allowed in Course 1?"
New
Robert Kim
Corporate wellness inquiry · Burlington, MA
Employee safety training — ~30 staff
Apr 24, 2026 · 3:58 PM
"HR is exploring on-site workplace safety / situational awareness training. Can we get a quote for a private session?"
Contacted
Resource Library
Marketing Assets
Rate sheets · Capabilities decks · Brochures · Brand materials · Sales tools
RATE SHEETS — 2026
Internal Master Rate Sheet
PDF · INTERNAL ONLY
Greater Boston Program Rate Card
PDF · CLIENT READY
Massachusetts Rate Sheet
PDF · CLIENT READY
Utah / New England Rate Sheet
PDF · CLIENT READY
PRESENTATIONS & DECKS
Capabilities Deck — Final Draft
PPTX · SALES READY
Technical Brief
PPTX · TECHNICAL
Equipment Catalog
PPTX · CATALOG
CMAA Course Brochure
PPTX · SERVICE
BRAND & MARKETING
Brand Kit — Working System
PDF · BRAND
Brochure — Enrollment Solutions
PDF · CLIENT READY
Employee Safety Field Card
PNG · FIELD ASSET
Sizzle Reel — USA Launch
MP4 · LIVE
Onboarding · Reference
Portal Guide
Welcome to your command center
Everything you need to run CMAA Tactical's marketing engine — in one screen.
This portal lives at cmaa.bdm365.com and is built for Paul, Lyn, and the Blue Door team. Bookmark it on your phone's home screen for one-tap access. The academy voice and final "yes, send that" call always stays with you — Blue Door runs the engine underneath.
LIVE NOW
What's Working Today
📊
Capability 01
Command Dashboard
First screen after login. Real-time view of marketing performance, ad impressions, social status, and incoming leads. Built to answer "how are we doing?" in 30 seconds.
📍
Capability 02
Geo-Targeted Ad Map
Live map of where CMAA's ads run across Greater Boston. Six active zones — North Reading, Reading & Wakefield, Andover, Boston Metro North, Schools & Community, and nationwide LMS pre-enrollment.
🤖
Capability 03
AI Content Hub
Three AI assistants tuned for CMAA's voice and the civilian self-defense audience.
Social Media Generator — Type a topic, get LinkedIn / FB / IG / X copy ready to schedule.
Proposal Builder — Welcome packets, corporate wellness proposals, group booking quotes.
Intelligence AI — Knowledge expert mode + live web search mode.
Proposal Builder — Welcome packets, corporate wellness proposals, group booking quotes.
Intelligence AI — Knowledge expert mode + live web search mode.
⚡
Capability 04
Lead Capture Feed
Anyone who fills out a form on cervizzismartialarts.com or cmaatactical.com appears here in real time with their device, location, and source page. Follow up while interest is hot.
⭐
Capability 05
Reputation Manager
AI-generated review request messages to send students after a course, plus AI-drafted Google review responses for the next time someone needs a thoughtful reply.
📁
Capability 06
Marketing Asset Library
All active programs, brochures, video assets, and social templates organized in one place. Direct links to your website, cmaatactical.com, and PerfectMind.
COMING SOON
What's Next on the Roadmap
🎓 Urban Combat Hunter LMS
Full online learning platform at urbancombathunter.com. Students nationwide can take the 12-course tactical certification at their own pace. Pre-enrollment is already running through the Online/Nationwide ad zone.
🏫 Group Outreach Engine
Automated pipeline for PTAs, school districts, community centers, and parent groups. Surfaces qualified group-booking prospects and lets you send group quotes in two clicks.
🏢 Corporate Wellness Pipeline
HR-team and employer-side outreach for on-site safety training contracts. Lead scoring, proposal generation, and contract tracking all in the same dashboard.
🎯 Mission Commander
Chat-style interface to ask plain-English questions across everything in the portal — "How's Course 2 enrollment?", "What did our top ad earn?", "Draft a thank-you for last Saturday's group" — and get answers from live data.
GET STARTED
How to Use It in Week One
DAY 1
Explore
Log in. Click around every tab. Nothing on the dashboard side affects students or registrations — explore freely.
DAY 2
Generate a Post
Open the Social Media Hub. Generate one post. Tweak it in CMAA's voice. Post it. See how it lands.
DAY 3
Build a Welcome Packet
Use the Proposal Builder to generate a Welcome Packet for a recent new student. Send it from your email.
ONGOING
Check the Pulse
Once in the morning, once at end-of-week. Anything needing your eyes will surface on the dashboard.
🛠 What Blue Door Handles For You
· Building, maintaining, and updating the portal itself
· Running geo-targeted ad campaigns and optimizing based on results
· Keeping the AI assistants tuned to CMAA's voice and curriculum
· Lead-tracking infrastructure and the website tracker feeding the lead feed
· LMS build-out at urbancombathunter.com (parallel workstream)
· Monthly performance review and strategy adjustments
· Running geo-targeted ad campaigns and optimizing based on results
· Keeping the AI assistants tuned to CMAA's voice and curriculum
· Lead-tracking infrastructure and the website tracker feeding the lead feed
· LMS build-out at urbancombathunter.com (parallel workstream)
· Monthly performance review and strategy adjustments
📞 Support
Daniel Barretto
Blue Door Digital
Email: db@bluedoormatrix.com
For feature requests, walk-throughs, or anything that looks off.
This portal is built for one job: give you a clearer picture of what's working, save you time on the writing and proposal work, and grow CMAA Tactical and the LMS without you having to learn five different tools. Use it however helps. Ignore what doesn't.
AI-Powered · CMAA Course Catalog · Student Enrollment Agent
Proposal Generator
Build a CMAA enrollment proposal in 60 seconds · AI matches student to right courses opportunities and account intelligence
Proposal Builder
Pick a document type and fill the fields — AI generates a welcome packet, corporate wellness proposal, or group booking quote tailored to CMAA Tactical's 12-course civilian curriculum.
Google Reviews · Reputation Management · Student Feedback
Reputation Manager
AI-powered review request sequences · Response generator · 90-day review pipeline for CMAA
REVIEWS LOGGED
0
Google Business · Goal 50+
GOAL PROGRESS
0%
of 50-review target
REQUESTS SENT
0
Post-course sequences
AVG RATING
—
Google Business Profile
📨
Review Request Generator
AI writes a personalized post-course review request in CMAA brand voice — copy-paste ready for Paul or Lyn to send
💬
Review Response Generator
Paste any Google review — AI writes a branded CMAA Tactical response
COMPETITORS TRACKED
7
Within 12-mile radius
CMAA RANK
#2
By Google rating · 4.9★
UNIQUE POSITION
1 of 1
Tactical Threat Detection
PRICING TIER
MID
Premium positioning room
🎯 CMAA's Defensible Position
- Only academy in trade area teaching Threat Detection Principles as a structured 12-course curriculum
- Tactical methodology + traditional Brazilian Jiu-Jitsu under one roof — competitors offer one or the other, not both
- Only academy with a public LMS (cmaatactical.com) for online + in-person hybrid delivery
- Founder credibility: law enforcement and security industry pedigree no competitor can match
⚠️ Competitive Gaps to Close
- North Shore BJJ has 3x the Google review velocity — review acquisition campaign needed
- Stoneham MMA runs paid Meta ads continuously — CMAA absent from paid social
- Burlington Krav Maga ranks higher for "self-defense Reading MA" — SEO content gap
- No competitor offers monthly free intro seminars — open lane for top-of-funnel
🤖 Mission Commander Recommendations
PRIORITY 1 · Launch geo-fenced campaign targeting active members of North Shore BJJ and Stoneham MMA. Position CMAA as the only academy where they can also learn tactical threat detection.
PRIORITY 2 · Build out 6 SEO landing pages targeting "self-defense [town]" and "tactical training [town]" for Reading, Andover, Wakefield, Stoneham, North Reading, and Burlington.
PRIORITY 3 · Ship a Google review acquisition flow — automated post-class SMS to active students, monthly cadence. Target 10 new reviews/month.
Cervizzis Martial Arts Academy · Marketing Assets · Blue Door Digital
Marketing Assets
eBooks · Courses · Brochures · Private Lessons · Videos · Social Templates · All CMAA programs
📚 eBOOKS
Left of Bang — Civilian Edition
Threat detection for everyday civilians. Urban Combat Hunter methodology simplified for families and professionals.
eBOOK · PDF
LIVE
Your Safety. Your Responsibility.
The CMAA guide to personal safety, situational awareness, and building a family protection mindset.
eBOOK · PDF
LIVE
Add eBook
Upload next eBook asset here
COMING SOON
🎯 COURSES
COURSE 1 OF 12
Threat Detection Principles
May 16, 2026 · 1-4 PM · Live + Online · 14 enrolled. Urban Combat Hunter · Left of Bang · Body Language · Fear Management.
ENROLLING NOW
REGISTER →
COURSE 2 OF 12
Fear Management
June 13, 2026 · 1-4 PM · Live + Online. Turning fear into fuel. Stress inoculation. Tactical breathing. Pre-registration available.
COMING JUNE 13
LEARN MORE →
12-COURSE CERTIFICATION
Full Year Tactical Certification
May 2026 through April 2027. 12 courses. Complete civilian tactical certification. cmaatactical.com.
YEAR 1 OF 12
VIEW ALL →
🥋 PRIVATE LESSONS
One-on-One — Soke Paul
Private instruction with Soke Paul Cervizzi. All skill levels. Children, teen, adult. All 5 locations. By appointment.
Contact: cervizzip@gmail.com · 617-240-0974
Corporate Group Training
Custom on-site or dojo-based training for corporate teams. Safety awareness, self-defense fundamentals, team building.
Group rates available · cmaaexecutive@gmail.com
Birthday Parties
Martial arts birthday parties for children. All 5 locations. High energy, safe, memorable. Book via PerfectMind.
cervizzismartialarts.com/birthday-parties/
📄 BROCHURES
CMAA Programs Overview
Children, Teens, Adults, Birthday programs. All 5 locations. Pricing and schedules. Client-facing PDF.
PDF · PRINT READY
12-Course Tactical Certification
Full curriculum overview. Course 1-12 descriptions. Dates, times, registration links. cmaatactical.com.
PDF · DIGITAL
Corporate Training Package
Corporate wellness and safety training. Group rates. On-site available. For HR and decision makers.
PDF · CONFIDENTIAL
🎬 VIDEOS
CMAA Intro Reel
Academy overview. Soke Paul. 5 locations. All programs. 60-second brand video for social and website.
MP4 · 60 SEC
Course 1 Preview — Threat Detection
Preview of Course 1 curriculum. Left of Bang. Urban Combat Hunter. Drive registration at cmaatactical.com.
MP4 · 30-90 SEC
Add Video Asset
Upload next video asset here
COMING SOON
📱 SOCIAL TEMPLATES
Course 1 Registration Push
"Bad Things Happen When Good People Do Nothing." Urgency post. Registration link. May 16 deadline. Facebook + Instagram.
USE IN SOCIAL HUB →
Children Program — Parent Targeting
"Give your child the gift of confidence." 6-week trial $179. All 5 locations. Facebook parent demographic targeting.
USE IN SOCIAL HUB →
Adult Self-Defense — Fear to Fuel
"Turn fear into your greatest weapon." Adult program. LinkedIn + Facebook. Corporate and individual targeting.
USE IN SOCIAL HUB →
🌐 CMAA WEBSITES